A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms of the impact s/he has on society as well as in profit and return. While social entrepreneurs often work through nonprofits and citizen groups, many are now working in the private and governmental sectors and making a real impact on society.

The main aim of a social entrepreneurship as well as social enterprise is to further social and environmental goals for a good cause. Although social entrepreneurs are often non-profits, this need not be incompatible with making a profit. Social enterprises are for ‘more-than-profit,’ using blended value business models that combine a revenue-generating business with a social-value-generating structure or component. A social entrepreneur in the 21st century will redefine entrepreneurship as we know it due to their progressive business models.

From Wikipedia, the free encyclopedia    

Penny and Associates' business philosophy uses entrepreneurial principles to guide many not for profit enterprises in establishing a sustainable and accountable business model. Through the collaboration of government agencies, funding partners and boards of directors, Penny & Associates works in developing processes that streamline activities to reduce administrative burdens by utilizing the INTERNET in creating virtual management and reporting.

 A case study written by Betty Penny published by Wiley and sons in the USA  in The Green Not For Profit Handbook authored by Ted Hart is available for release on December 14, 2009 at Amazon.com